If you're targeting a specific location with your SEO content, then it's important that your content brief is tailored accordingly.
Start by clicking "Create Brief" in your Topic dashboard, choosing either to create new content or improve existing content
Next, in the brief creation modal, select "Advanced Settings"
This will enable you to search for and select a location for your content brief. Start typing within the "Target Audience Location" search box to see available locations and click on your preferred location.
Once you have chosen a location, click "Create Brief"
Once your brief is delivered, you should see its region at the top of the brief:
Note: It is not possible to change the region of an existing content brief. We recommend creating a new brief if you need to choose a different location for an existing brief.