Why grade content?
When Google is deciding how it should rank content, one of the most important signals that it uses is user engagement data like bounce rate and time on site. If Google sees that users are clicking on a piece of content and quickly bouncing out, then it's a sign that the content didn't match what the user was looking for. This is bad for the user, bad for Google, and bad for the content creator, because Google will then rank the content lower and send it less traffic.
That's why it's essential that you create relevant content that engages users. Content that really matches what they want to learn about. Increasing the relevance and quality of your content can have a big impact on its traffic. This is a screenshot of daily clicks from the Google Search Console of one of our clients, after optimizing their library with Topic, they saw a significant uptick in traffic over the course of 6 months:
So, that's where our grader comes in. It ensures that the content you are creating comprehensively covers the topic at hand.
Step 1: Copy and Paste your Draft Into The Grader
Open your draft and copy and paste it into the Content Grader section of your Content Brief. After a few seconds, the right sidebar will show you your content's grade, as well as which topics you are missing and which ones are covered. The ones that are covered are in green, and the ones that are missing are in white.
The "H" icon indicates topics that are frequently used in headings, and we show an alert if we sense that you are overusing a specific topic.
Tip: The overuse alert is intended to help identify potentially spammy use of a keyword, but if it reads naturally within your content, you can safely ignore it.
If you'd like to import content from a URL or highlight the topics in the content, check the bar underneath the editing area.
The "Group by Semantic Simililarity" switch clusters the topics into groups, which are indicated using different colors. These clusters can then be used to make better sense of this long list and make it easier to naturally include the topics in the right places.
Step 2: Fill In Topic Gaps
Now you can edit your draft and expand on the topics that are missing.
Tip: The goal here isn't to stuff the topics into the article to quickly reach a high grade. It's to use this list as a starting point to understand how to add more value to the reader. This often means turning topics into whole paragraphs or sections. The more value you add as a writer by using these terms, the more results you'll see.
Clicking the topic shows you how they are used by other top-ranking pages, helping you understand the context.
How do I share this with our writing team?
Click on the "Share" button on the top right to create a Sharable Link. This link allows your writing team to access and use the grader without having to log-in to our platform.
Use Google Docs?
Our Google Docs Add-On allows you to grade your content with Topic without having to copy-and-paste between the tools. Click here to Install the Topic Add-On.
Our Wordpress plugin is coming soon!