One of the most important first steps to using Topic is choosing the right focus keyword. Choosing the right keyword means that your Content Brief will be more relevant and helpful. And that's because we use the top 30 results in Google to create the Brief. Google can show significantly different results for small changes in a keyword, so it's ideal if you can choose a keyword where the results are aligned with the content you plan on producing.
Step 1: Search the keyword in Topic's Keyword Research tool
Click on "Keyword Research" from the Content Brief Dashboard. We show metrics such as monthly search volume and difficulty. You are looking for keywords that balance the two. The trend data can be useful for looking for up-and-coming keywords that might have been previously less competitive and are now generating significant traffic.
Step 2: Examine the Search Engine Results Page (SERP)
We highly recommend taking a look at the SERP before generating a brief so that you can verify that the results for the keyword match the content you intend to produce. For example, if you are producing informational content (like a blog post) and the results are all transactional (e-commerce), then you should think about looking for a keyword that shows more informational content.
The DA (Domain Authority) and PA (Page Authority) metrics are helpful in getting a more granular understanding of how competitive this keyword is and where you could expect to rank, assuming you are able to create a high-quality piece of content.
Step 3: Create the Brief
You can either create a brief directly from the keyword research tool, or if you go back to the Dashboard, you can click "Create Brief". Doing the latter allows you to customize the location and language for your brief.